TruthFool Communications provides unique full scale creative & strategic services for social change.
ShitHarperDid.com was the product of our strategic vision to engage a generation of Canadians in politics for the first time. This vision was realized by employing some of the most vibrant creative and comedic talent in the country. Overnight we made critical analysis of government policy entertaining and addictive. For young Canadians from coast to coast political discourse became a pop-culture phenomenon.
Services:
- Video Production
- Web Development
- Digital and Content Strategy
- Campaign Development
- Creative/Strategic Consulting
Canada’s largest union wanted to grow public opposition to our nation’s deadly asbestos exports. Our campaign, CanadaCausesCancer.ca, engaged Canadians to ask their MPs “If asbestos is safe for export, why did taxpayers pay to have it removed from the Prime Minister’s home and parliament?” This simple message - communicated through a series of humourous videos and related materials - captured media attention and mobilized thousands of Canadians, both online and on the ground.
Services:
- Video Production
- Web Development
- Digital and Content Strategy
- Campaign Development
- Creative/Strategic Consulting
- Direct action organizing
Seeking re-election, Mayor Gregor Robertson and the Vision Vancouver team were looking to run a refreshing campaign free of typical smear tactics, something that would remain positive and engage younger voters. First, we developed an interactive micro-site that highlighted the administration’s accomplishments. We then engaged members of Vancouver’s creative community to contribute their unique talents to the campaign. We managed our own sub-campaign which rolled out a series of self-attack ads.
“It’s funny and catchy and it marks an increasing digital sophistication that is putting this year’s civic election far ahead” - Vancouver Sun
Services:
- Video Production
- Web Development
- Digital Strategy
- Campaign Development
- Creative/Strategic Consulting
- Event Planning
Before launching their online advocacy organization, Leadnow.ca came to us for help expressing their vision to “bring generations of Canadians together for progress through democracy.” We created a video that expressed their desire for cooperation across partisan lines using something many people can relate to, an awkward moment in a hot tub.
Services:
- Video Production
- Campaign Development
- Creative/Strategic Consulting
After the viral success of ShitHarperDid, CTV News asked that we develop a series of comedy sketches for their 2011 election coverage. Collaborating with some of Canada’s most exciting young writers and comedians, we wrote, filmed, and edited a 5 part mini-series that followed the birth of Canada’s newest political force, the Youth In Action party.
Services:
- Video Production
- Creative/Strategic Consulting
The world famous activist duo hired us to help bring together a sophisticated media stunt targeting Enbridge Pipelines. Later that year the Yes Men were in the midst of establishing their training institute (The Yes Lab @ NYU) while trying to provide creative support to Occupy Wall Street activists. They contracted one of our team members to help coordinate attention grabbing creative stunts and document front line action.
Services:
- Video Production
- Creative/Strategic Consulting
- Facilitation
Greenpeace and their partners in the Canadian climate community wanted a record number of Canadians to show up for a historic tar sands action in Ottawa and they only had a few weeks to make it happen. We assembled a team to help coordinate the national outreach effort. The result was the largest act of civil disobedience in the history of the Canadian climate movement.
Services:
- Outreach
This broad coalition approached us to help cut through government spin in an attempt to redefine the argument around a poverty reduction plan in BC. The result was a video about basketball.
Service:
- Video Production
- Creative/Strategic Consulting
In the final days leading up to the 2011 Ontario provincial election, Working Families wanted to remind voters of the Progressive Conservative candidate’s history in politics. With the election process already drowning in slung mud, and each party attempting to define the other, we created a series of videos and a website that simply asked the voter: how do you feel about the election?
Service:
- Video Production
- Web Development
- Digital and Content Strategy
- Creative/Strategic Consulting
- SEO
