ShitHarperDid.com was the product of our strategic vision to engage a generation of Canadians in politics for the first time. This vision was realized by employing some of the most vibrant creative and comedic talent in the country. Overnight we made critical analysis of government policy entertaining and addictive. For young Canadians from coast to coast political discourse became a pop-culture phenomenon.
Canada’s largest union wanted to grow public opposition to our nation’s deadly asbestos exports. Our campaign, CanadaCausesCancer.ca, engaged Canadians to ask their MPs “If asbestos is safe for export, why did taxpayers pay to have it removed from the Prime Minister’s home and parliament?” This simple message - communicated through a series of humourous videos and related materials - captured media attention and mobilized thousands of Canadians, both online and on the ground.
The world famous activist duo hired us to help bring together a sophisticated media stunt targeting Enbridge Pipelines. Later that year the Yes Men were in the midst of establishing their training institute (The Yes Lab @ NYU) while trying to provide creative support to Occupy Wall Street activists. They contracted one of our team members to help coordinate attention grabbing creative stunts and document front line action.
Greenpeace and their partners in the Canadian climate community wanted a record number of Canadians to show up for a historic tar sands action in Ottawa and they only had a few weeks to make it happen.We assembled a team to help coordinate the national outreach effort. The result was the largest act of civil disobedience in the history of the Canadian climate movement.
In the final days leading up to the 2011 Ontario provincial election, Working Families wanted to remind voters of the Progressive Conservative candidate’s history in politics. With the election process already drowning in slung mud, and each party attempting to define the other, we created a series of videos and a website that simply asked the voter: how do you feel about the election?