Canada’s largest union wanted to grow public opposition to our nation’s deadly asbestos exports. Our campaign, CanadaCausesCancer.ca, engaged Canadians to ask their MPs “If asbestos is safe for export, why did taxpayers pay to have it removed from the Prime Minister’s home and parliament?” This simple message - communicated through a series of humourous videos and related materials - captured media attention and mobilized thousands of Canadians, both online and on the ground.

Services:

• Video Production
• Web Development
• Digital and Content Strategy
• Campaign Development
• Creative/Strategic Consulting
• Direct action organizing